Excellent Customer Service as your company’s new goal

“The customer is always right” is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the lifeblood for any business. Understanding the importance of good customer service is essential for a healthy business in creating new customers, keeping loyal customers, and developing referrals for future customers.Excellent customer service begins at the point you say “hello”, regardless of the format i.e. In person, phone, or email. The use of great interpersonal skills will determine if that first contact results in a one shot customer or a long time customer who buys in to your brand, and refers others due to their loyalty and trust for what you are offering.

In todays economy where people have so much choice in how and where they spend their hard earned cash, its imperative to make a lasting impression on every potential customer. It might just take, saying “hello” with a smile to a customer who has just walked through the door, or going the extra mile to ensure when he walks away there is a lasting impression if “he is valued ” by your organization.

Kotler and Armstrong says, “a satisfied customers will tell a few people of if they are satisfaction however if dissatisfied they tell twice as many”
Armed with the fact, it’s essential that businesses start paying bonuses on what I term “client delight” by this, I am asking companies to make customer satisfaction a matrix on which their staff gets assessed.

I am far too cognisant that good customer service goes beyond the initial contact. Even if customers are just what we call eye shopping its essential to ensure they are feeling like kings. Ensuring they will want to come gain is the key as people will not remember what you say, but how you made them feel. Doesn’t it not make your job easier if you make them feel good and have wanting to revisit your place of business?

Think about how you’ve been treated whenever you’re the customer. If you’ve ever had a bad experience with a company, you know that it’s not easy to forget the encounter. Perhaps a clerk was busy stocking shelves, and didn’t help you pay for your items. Maybe there wasn’t anyone around to answer your questions or help you with some additional positive outcome for both sides.

There are numerous benefits to be derived from excellent customer service so have tour staff elevate their thoughts from good to excellent customer service. Not only will you gain trust with your current clients, they’ll also become a wonderful referral system as they spread the word about your business to other prospects. Especially with any Internet business transactions, product reviews are quite common. Whether it’s positive or negative feedback about a product or service, people are writing freely about their shopping experiences. In the long run, treating people fairly and with respect will bring business to your company today and in the future.

I dislike poor customer service myself and as such I try to ensure that everyone I come into contact with walks away with the pearl treatment.

I implore you whether you are a business owner or employee to start treating customer service as the diamond product of the organization you work for and see the transformation. Make this a new goal for 2015 and beyond , starting today.

To get your staff trained on cutting edge customer service please visit my site www.avabrown,org or drop me an email at info@avabrown.org.
I am a motivational Speaker, Business Coach, Mentor and Author.

Grab a copy of my book Bamboo & Fern and get 10% off Customer Service Training today!